R Kelly feat. Usher - Same Girl

Audiences -

The audience of this type of R&B video is most probably aimed at male, they may be able to identify with the situation of being cheated on by a female. When the song came out fans took to fan sites talking about being in the same situation and seeking help.

Fans of both artists would be excited to see the pair who are on the same record label teaming up. Fans get to see them in what looks like their home and going through the issues of what us 'normal' people would go through. Fans would also be excited to see that Usher and R Kelly are close friends, as they refer to each other as 'Ush', 'dog', and 'Kells'. There is also the opportunity for fans to develop a personal relationship with the artists as they can identify with the kind of lifestyle they have, as they may want to aspire to have that kind of lifestyle.

Woman may also identify with the video as they could identify with the female in the video or being a 'potential wife' to someone as R Kelly refers to throughout the song. Woman could also identify with the video as they may be in the same situation but with a female companion instead of the male representatives.

Narrative -

They start off talking off on the phone about their individual projects; it then progresses onto a phone conversation with the two of them. They discuss a girl that they are both seeing and come to the conclusion that they are seeing the same girl. They then conjure up a plan to catch out the girl, when the plan comes to life they find out that they have actually been seeing two twins that do everything together.

Institutions-

The collaboration is really good for the record label as fans from both artists come together which then makes the record sell a lot more. It also forms alliances with both fandoms who will then demand more collaborations with the artists. It is also a good way for both artists to promote what they’re doing. R Kelly promotes his Double Up tour and Usher his fragrance launch.

Genre -

The lyrics of the song contribute to the genre of the music video using African American slang such 'Homie' 'Word' and 'Yo'. They also have the typical R&B conventions such as the fast cars, the massive house and all the designer clothes.

Representation -

For a R&B song this has a not typical theme of the women cheating on the men. The video reveals them finding this out. Typically R&B songs are about women in a derogatory way and making money, not that the women have been cheating on them. This is seen shameful to them. Although, other parts of the video show the typical conventions of a R&B video.

Analysis -

There are a range of different shots throughout the video. The most common being the split screen, showing both artists going about their lives. They both wear similar clothing which could portray their friendship but it can also portray the typical conventions of a R&B video as they have the sunglasses and the baggy clothes.