One direction - Little Things

The audience for this video is really for the fans to see how serious they are about their music. Richard Dyer would call this a performance video as it shows the boys in the studio working hard. Also the use of black and white shoes the serious nature of the video, much like the Use Somebody video, when they are working the video is in black and white, then when they are having down time it is in colour. They are trying to represent themselves in a more serious light as most of their videos are them making jokes and having fun, this contrasts what they usually seen as. The video also uses the star image theory, the video is consumed with close up of all of them, whether they are singing into the camera or working on the music. The boys made their fame off of X factor, although they did not win the show, only coming 3rd, they are now the worlds biggest boyband and have the biggest fan base. They have had hits all around the world and adored by most young teenagers. Girls either want to date them and boys want to be them.