The audience of the video lets you get to know the band. Fans get a look into the band life and the chill out time for the band. Although the lyrics are sad the video takes away from that and gives the audience a chance to develop a personal relationship with the band. The narrative of the video tells the story of the life through work and outside of it, the work life and the down time. The kings of Leon have been around since 2003 but didnt really have a following the UK until they brought out Sex is on fire. They then got a big following from USA and The UK. Since then they have gone on to win many awards. The genre of the music is rock, with the band on tour. The fact that when they are working the video is in black and white and when they are having down time the video is in colour some the pressures of being in a band. There are lots of close up shots of the lead singer which lets the audience connect with him and build the personal relationship. Fast paced editing keeps the fan engaged in the video. The representation of the video is to let a new kind of fan base come for the kings of Leon, after the smash hit sex is on fire, they needed a song where the fans could really come in to contact with how they really are. They get to build that personal relationship.
No comments:
Post a Comment