The Verve - Bitter Sweet Symphony.

Bitter Sweet Class spoof - The Brief

We were set a challenge to do a spoof of The Verve- Bitter Sweet Symphony. We took videos throughout the process. We used Flipcams to film this.
The whole thing went really well. Our media technicians is going to edit the footage and we should see it soon.

Simon Firth - 3 Types of Music Video

Conceptual: Demi Levato - Heartattack

Firth had three theories when it came to music videos. These being Conceptual, Narattive and Performace.

"Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to evoked in the experience of viewing" (Firth 1988) Firth is trying to say that these types of videos don't follow the actual songs lyrics but instead make you feel a certain way.

Narrative: Ellie Golding ft Calvin Harris - I Need You Love
Firth believed that a Narrative videos follow some kind of story of which follows the meaning to the song.

Performance: Abel Miller - Lego House
Firth believed those videos of stars in a studio or performing in a concert were classed as performace videos. Showing that the artist is serious about what he/shes' music is about.

Laura Muley's Theory

She believed that filmmakers are predominantly male so all videos were made for the 'male gaze' only for the male pleasure.They use women only for display. They objectify women.

We looked at Robin Thicke - Blurred lines, the unrated and the clean version. in both they objectify women.
Robin Thicke tends to objectify women in most of his videos. 50 Cent consistently uses the theory of the 'male gaze in his videos.

Videos that inspire me

Richard Dyer - Music Theorists

Popstars and Pop Performers

Richard Dyer believed that pop stars and pop performers were two very different things.
Pop Stars are about brand awareness. They are constructed, artificial even if they are represented at 'real' people.
Pop stars usually have a advantage over film stars and they are constantly in the media to highlight their USB.
 In a usual Pop star video you see the star every 10 seconds.

Andrew Goodwins' 5 types of Music Videos

Andrew Goodwin had 5 different theories which we're Genre, Sound & Vision, Notion of looking, star image and intertextuality.
Goodwin thought that Genre videos represent stereotypes and conventions. For example Little Mix dancing in their video.

Genre: Little Mix - How Ya Doin'?

Sound & Vision:
Cher Lloyd - Want U Back
The Music video and the lyrics of the song should interlink. Like how Cher Lloyd is talking about wanting back a guy and the video follows. 

Notions of Looking: Watching a performer and gaining pleasure from it
Beyonce- Dance for You



Star Image:
Miley Cyrus - We Can't Stop







Intertextuality:
Lady Gaga - Telephone ft. Beyonce

4 Decades of Music Videos - 10s Katy Perry

4 Decades of Music Videos - 00s 50 Cent

4 Decades of Music Videos - 90s Backstreet Boys

4 Decades of Music Videos - 80s Madness