Conceptual: Demi Levato - Heartattack
Firth had three theories when it came to music videos. These being Conceptual, Narattive and Performace.
"Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to evoked in the experience of viewing" (Firth 1988) Firth is trying to say that these types of videos don't follow the actual songs lyrics but instead make you feel a certain way.
Narrative: Ellie Golding ft Calvin Harris - I Need You Love
Firth believed that a Narrative videos follow some kind of story of which follows the meaning to the song.
Performance: Abel Miller - Lego House
Firth believed those videos of stars in a studio or performing in a concert were classed as performace videos. Showing that the artist is serious about what he/shes' music is about.
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