Andrew Goodwins' 5 types of Music Videos

Andrew Goodwin had 5 different theories which we're Genre, Sound & Vision, Notion of looking, star image and intertextuality.
Goodwin thought that Genre videos represent stereotypes and conventions. For example Little Mix dancing in their video.

Genre: Little Mix - How Ya Doin'?

Sound & Vision:
Cher Lloyd - Want U Back
The Music video and the lyrics of the song should interlink. Like how Cher Lloyd is talking about wanting back a guy and the video follows. 

Notions of Looking: Watching a performer and gaining pleasure from it
Beyonce- Dance for You



Star Image:
Miley Cyrus - We Can't Stop







Intertextuality:
Lady Gaga - Telephone ft. Beyonce