James Arthur - You're Nobody Till Somebody Loves You

 The Audience for this from the video is really everyone. He uses a range of groups from the british society, old and young. He hasn't really have an audience to aim at, its more about of everyone uniting to his music. The narrative of the video is every kind of person in UK coming together to his music. Richard Dyer talks about a performance artist. This video has an element of performance. James Arthur came from the X Factor in the time between his christmas release to now he has become what Richard Dyer classes as a 'Pop Star' he has now been reconstructed for his upcoming album. His genre is quite mixed, the music is of a Regge/Rock kind, which could be classed as Ska. The audience of his video is everyone so is genre is quite broad too. His representation for the video is being the people person, everyone units to his music. The correlation between the lyrics and the music video is that the people who are coming to see him love him. So instead of the steriotypical 'Girl' to love him he talks of the country, as this party is like a microcosm of the rest of the UK, so he's now somebody because they love his music.  Finally, he uses a lot of close ups, and close ups of the instruments to show the performance element of the video and a lot of group shots of people in the community. The Union Jack represents that the people are from England, the video seem very patriarchal.