Katy Perrys' new song Unconditional was released online as a lyric video, before the release of the video it's self. The lyric video consists of a male and a female, the female being the one singing throughout the song. As she says the words the lyrics pass through the screen from her to him.
I think Katy Perry has done this as she wants to focus more on the songs meaning then the video itself. She is trying to rebrand herself as a more serious artist. She has just released Roar, a very pop and playful song. Roar, going to number one means that Katy Perry is back in the game after being away for sometime. This being good for herself and her new album, Prism. After the release of Roar, she can now come out with a song that isn't as pop and is stripped down bare. Ricard Dyers' star theory of 'Pop Stars' and 'Pop Performers' Katy Perry contradicts this theory as she doesn't appear in the video at all. However, fans will still watch these types of videos as Katy Perry is such a big star that she doesn't need to be in the video. She does another video similar to this for her Roar video. In that lyric video it is a group chat on Whatsapp and her and friend are texting the lyrics to each other. This is another video that she does not appear in, you are led to believe it is her texting. Which in some cases puts her on the same level as her fans, as many of them may use Whatsapp on a daily basis. Additionally, the fact that she is talking to her friends and typing out the lyric to songs could also put her on the same level as her fans, as her fandom would most likely do the same thing.
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